Email Content Guidelines

In order to protect our sending reputation and to prevent legal issues, there are certain types of email content that we must limit or avoid altogether. Information about these types of content can be found below.

Categories

Firearms and Ammunition

• Yes
  • Hunting weaponry, such as bows and knives
  • Firearm accessories, such as scopes and cleaning tools
• Limited
  • Gun imagery is fine to include in a creative, as long as those guns are not being advertised for sale
  • Advertisements for events such as gun shows, as long as the advertisement does not mention the sale of firearms or ammunition
• No
  • Sale of firearms or ammunition
  • Includes those sold as part of general hunting ads

Gambling

• Yes
  • Casinos
  • Lotteries
  • Fantasy Sports
• No
  • Online gambling (except Fantasy Sports)

Adult Content

• Limited
  • Lingerie, imagery must not be too revealing
• No
  • Strip clubs, gentlemen's clubs, etc
  • Overtly sexual content
  • Overtly sexual imagery
  • Nudity

Tobacco

• Yes
  • Cigars
  • Chewing tobacco
• No
  • Cigarettes

Vaping

• Yes
  • Vaping products

Marijuana

• Yes
  • Informative events about marijuana
• Limited
  • Products related to marijuana are considered on a case-by-case basis, requires review & approval
• No
  • Sale of marijuana

Alcohol

• Yes
  • Online alcohol clubs
• Limited
  • Sale or distribution of alcohol must contain an age disclaimer
  • Events that primarily feature alcohol must contain an age disclaimer
• No
  • Advertising sale of alcohol online