Responsive Guarantee Display: Program Details

Highlights

Geofencing & walk-in tracking not available

  • Reaches 90% of all internet users worldwide
  • Audience targeting is more niche than our "Standard Display"
  • There are various ad types & sizes:
    • Responsive (not available in Standard or Advanced Display offerings)
    • Text-only
    • Static
    • Animated GIF

Notable restrictions

  • Prohibited
    • Bail bonds
    • Explosives
    • Firearms & ammunition
    • Recreational drugs
    • Tobacco
  • Limited
    • Pharmaceutical drugs & supplements
    • Political
    • Gambling

Comparison Guide: Google Display Network vs. Standard Display

Google Display Network

  • Audience Targeting: keyword, contextual, demographic, intent, affinity, retargeting, Google Analytics
  • Geographic Targeting: city, state, nation, DMA, zip, county, radius, congressional district
  • Conversion Tracking: pixel, Google Analytics, phone call
  • Sensitive Categories: pharmaceuticals & political limited by advertiser, recreational drugs & tobacco prohibited
  • Average CTR: 0.35%

Standard Display

  • Audience Targeting: keyword, contextual, 3rd party demographic, retargeting, regular & addressable geofencing
  • Geographic Targeting: city, state, nation, zip, radius, geofence, metro
  • Conversion Tracking: pixel, walk-in traffic
  • Sensitive Categories: pharmaceuticals & political permitted, recreational drugs & tobacco limited by state
  • Average CTR: 0.18%

Sales + Pricing

When selling Response Guarantee Display

  • Should be sold if website traffic and/or reach are expected results
  • Should not be sold if measurable walk-in traffic is the expected result
  • Should be sold in conjunction with a Google Search Ads campaign if conversions are a goal
    • This advertising is proven to generate more conversions than other programmatic sources, but to fully effective it needs search added to ensure people convert into leads for the advertiser.

Minimums

  • $6.00 wholesale CPM
  • $14.00 recommended retail CPM

Additional Details

  • No minimum volume or duration
  • Maximum of 5 responsive ads per order (5 unique headlines, 5 unique descriptions, 5 unique photos)