Facebook Static Ads
Please note, different campaign types have slightly different guidelines.
Facebook Text Rule
This free tool is available to test if an image will pass Facebook's strict "Text Rule".
Text Overlay Tool: https://www.facebook.com/ads/tools/text_overlay
Frequently Asked Questions
What does it mean that I have too much image text?
Text in your ad image includes text laid over a photo or illustration, text-based logos, or watermarks used in an ad's image. It also includes text in thumbnail images used for videos as well as images used as cover photos or profile photos of promoted Pages.
Text in your ad image includes text laid over a photo or illustration, text-based logos, or watermarks used in an ad's image. It also includes text in thumbnail images used for videos as well as images used as cover photos or profile photos of promoted Pages.
How much text should my ad image have?
Facebook prefers ad images with little or no text, because images with a lot of text may create a lower-quality experience for people on Facebook.
Facebook prefers ad images with little or no text, because images with a lot of text may create a lower-quality experience for people on Facebook.
What should I do to reduce the amount of text?
Consider putting most of your text in the text area of your ad instead of on the ad image. If you must use text, use a smaller font size and fewer words to lower the proportion of text to image. Try reducing image text and checking it with this tool again.
Consider putting most of your text in the text area of your ad instead of on the ad image. If you must use text, use a smaller font size and fewer words to lower the proportion of text to image. Try reducing image text and checking it with this tool again.
Accepted File Formats for Static Ads
- JPG or JPEG
- PNG
- GIF
Image Specs
- Image size: 1200 x 628 pixels
- Image ratio: 1.91:1
Copy
- Text: 125 characters
- Headline: 25 characters
- Link description: 30 characters
- Instagram: minimum 600 x 600, maximum 1080 x 1080