Facebook Video Ads

Accepted File Formats for Video Ads

• MP4 or MOV (recommended)

Video Specs

• Aspect ratio: 16:9
• Resolution: at least 720p
• File size: 2.3 GB max
• Facebook length: 120 minutes max
• Instagram length: 60 seconds max
• Thumbnail image size: 1,200 x 675 pixels
• Thumbnail image ratio: Should match the aspect ratio of your video
• Caption length text: Text only, max 2,200 characters

Copy

• Text: 90 characters
• Headline: 25 Characters
• Link description: 30 characters